Search engine optimization and keyword research are important parts of a solid digital marketing plan. A company that wants to increase visibility must understand customer intention and recognize its ranking opportunities. This can be achieved by paying attention to the correct metrics.
If you consider keyword monitoring for tracking your keyword performance, you must determine the following metrics.
Important Metrics to Consider While Monitoring Keywords and SEO Performance
Keyword monitoring Yandex helps you track the website page ranking in search results. If you want to outshine your competition, these metrics are important to assess:
CTR or Click-through-Rate
Click-through rate (CTR) is the number of people clicking on your content link from the search engine results pages. It shows whether the meta description and content title are interesting and suitable for the target audience. You can improve your content for better visibility and engagement by monitoring the keywords.
Organic Traffic
How many visitors land on your website through unpaid or organic search results is the organic traffic? If your SEO work is optimized, your website will experience higher organic traffic. Monitoring this traffic helps you evaluate your content’s overall performance and the ROI of the keyword and SEO strategies.
Bounce Rate
The percentage of customers visiting your website but leaving within seconds due to a lack of engagement is the bounce rate. This metric shows how relevant and engaging your content is for the prospects. Tracking bounce rate helps determine your SEO tactics, like poor mobile responsiveness or slow loading speed.
Conversions
When the customer completes an action on your website, it is conversion. For instance, purchasing, subscribing to the newsletter, signing up for the trial, or downloading the app or ebook. A higher conversion means that the website pages are effective in turning prospects and leads into customers.
Keyword Ranks
Your content gets ranked on the SERPs due to the specified phrases and keywords. This shows the relevance of your content based on the target customers’ searches. Keyword monitoring helps rank and recognize the keywords that can drive maximum traffic and revenue to the site.
Website Authority
Another metric that helps predict the ranking on search engines is website authority. It is based on the quantity and quality of the backlink and organic search traffic of the website. The higher the score, the stronger the authoritativeness of the domain.
Page Time
Page time is the amount of time a visitor spends on the website. It might seem similar to the bounce rate, but here, the time is measured based on the engagement rate of the customer. Note that bounce rate is the percentage of customers who visit the page and then click on other pages.
But the time on the page is the total time the user spends anywhere on your website before leaving. It indicates how valuable the content is for which the audience stays on the website for a little longer.
Backlinks
These are the website links gathered from other websites to highlight your website. They are a significant ranking aspect for search engines like Google. So, monitoring the backlinks becomes crucial. They show the trustworthiness and value of your website.
Visibility on the SERPs
This aspect measures the number of times your website comes on the search result pages with the use of relevant keywords. Keyword monitor plays a significant part here. You may check the visibility of your website using an effective tool.
Regularly reviewing and adjusting your keyword methods depending on these metrics ensures improved performance. So, you may analyze how these metrics interact and influence one another and develop an effective tactic to optimize keywords. This way, you can drive long-term success in digital marketing efforts. Yandovskiy SEO helps keep your website ahead of peers with the latest trends.
