People Z. What are today’s youth, how to communicate with them and what to prepare for

Who are Generation Z?

These are those who are 13-23 today. This is the first generation whose lives are completely connected to smartphones, being online and social networks. In fact, their entire life is spent online. They start something new from videos on YouTube, communicate on Instagram, those who are already 18 play games on Bettilt India.

Each generation has its own “dream profession”: at different times it was an astronaut, a football player, a model or an actor…

Today, for 14-year-olds, such a profession is a YouTuber.

This is a generation for which personal branding, self-presentation, selfies and the “me-me-me-effect” are very important, but at the same time they are concerned about the environment, the world and the environment.

They have developed empathy and tolerance, they grew up in an atmosphere where racism, bullying, and intolerance are condemned.

Of course, this varies from country to country, but the trend is clear.

On the one hand, through the Internet, young people concentrate too much on creating a polished image for social networks.

On the other hand, they have a window through which they observe the world, developing a sense of global responsibility for everything that is happening on the planet.

What is the best format of communication with this generation?

Video. Facebook is very popular, but in many countries the first places are occupied by YouTube and Instagram, where you can quickly take a picture.

Although today’s youth are connected to the Internet all the time, they do not really like talking on the phone.

Writing or printing a message is more pleasant for them than calling.

Is it possible to compete with cat selections and make-up novelties, how do you want to make a serious blog?

Generation Z is interested in politics, the world, the environment, human rights, and many other meaningful topics.

The only real reason they might turn off a channel is if something is being explained that isn’t interesting.

Videos with a strong intellectual aspect have potential. Because, really, how many makeup tips can you watch in a day?

How to become a successful blogger?

You need to raise topics that no one has talked about yet, or have a unique presentation.

Simply talking about yourself is not enough, unless you are a celebrity, or a phenomenally funny, charismatic and interesting person.

Think of your blog as your store. A salesperson with a smile is not enough. You have to have something in the window.

Is it possible that someday the subject “Blogging” will be included in the school curriculum?

Telling young people “Write about yourself” can be perceived as boring homework.

The request to “Make a blog about yourself” generates interest. The difference is in the presence of a potential audience.

Generation Z appreciates subscribers, followers, they are pleased to know that they are doing something for the viewer and listener.

Isn’t it strange to constantly think about the imaginary audience and rating?

Comparing yourself to ideal social media stars can be dangerous. This is the negative side of the Internet, but at the same time it is a window through which you can observe the world.

There are many phenomena that have light and dark sides.

I am sure that in the next 5 years we will discover even more pitfalls of being online all the time and learn to reduce the negative consequences through the education of self-control.

Have you heard that people in Silicon Valley don’t give their kids smartphones?

This provokes us to ask the question: “To what extent is a smartphone a healthy toy?”.

The endless messages of the gadget do not let you rest.

Plus, you constantly update the news, which is often negative.

Even if the world is statistically safer now than it was 100 years ago, we feel unsafe.

What are the elementary rules of protection against the toxic influence of the network?

We spend more time with our smartphones than with the people we love.

Relationships with gadgets should not be toxic.

Therefore, it makes sense to include serious classes in media and political literacy in the school curriculum for the development of critical thinking.

After all, being media literate is no less important than being able to read and count.

Getting news from time-tested publications is a good start. The New York Times, Guardian, and national newspapers you’ve trusted for years are good choices.

Wikipedia, as well as Youtube, can be misleading: they should not be taken as a textbook.

Even in times of global influence of smartphones, books are a reliable source of knowledge.

Information seems to have layers. Try to get a base from real experts, and only then decorate this base with interesting materials and assumptions.

For example, if you want to learn more about gravity, first read the textbook, and only then look for interesting videos on the topic.

We need to encourage the desire to read, balance books and new media.

New media is great, but you need to have a balanced information diet.

Successful people who rule the world are usually very sophisticated readers.

Reading is a superpower that must be used.

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